![]() So, why is this great marketing? Because it creates a story for all participants. ![]() As insignificant as it might seem, it seems to be a satisfying conclusion to a painful process. Polishing off the six Triple Atomic wings (without getting up to go to the restroom or any other cheating) nets a nicely-designed black t-shirt and a special place on the Atomic Wall of Fame. My uncle taught me that every achievement should come with a trophy and these wings are no different. There’s a lot of eye-watering and sweating involved. A few glasses of water come to your table, then you’re on your own.Įveryone seems to be staring and a few are cheering on. The waitstaff then runs down the dangers/suggestions once again. Not only does it ratchet up the stress, it also alerts nearly everyone in the restaurant to the fact that you’re going to be giving ’em a shot. The six wings come in an egg carton presented by an employee dressed in a mock hazmat suit complete with a hood and blinking head lamp. I don’t know for sure, but my hunch is that it’s more for hype. Reading reviews of other restaurants with similarly hot wings (many of which also require patrons to sign a waiver) seemed to indicate that the waiver was simply a publicity stunt. In addition, the person eating the wings is required to sign a waiver. I’m absolutely sure that they’re trained to believe that there is some legal risk in selling these wings without some warning. When you first order ’em, the waitstaff gives instructions and tells you all of the things they have to (your arms can blister?) “as required by law”. Not only was it interesting to watch him eat the chicken wings of pain, but it turned out to be a great lesson in experiential marketing. Food find before and decided that he would regret not achieving a second. A cousin was visiting from Philly and expressed some interest in tackling the Triple Atomic wings.
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